GREEN TWEETS Q2
- speterka5
- Oct 1, 2025
- 4 min read
Welcome to the second edition
the GREEN TWEETS
For many, digital signage is just a screen. For me, it's a stage, a messenger, and a touchpoint all in one. I ask myself: How does information become visible, tangible—and effective?
Digital services and signage solutions should not just showcase technology, but also reach people. User-centric, future-oriented, and with a sense of what's possible. We support our customers in communicating information clearly and effectively – with appropriate technology, intelligent software, and personal support.
For more visibility, more impact – and more success.
HISTORY: FOOTPILLARS
Today: CHECK-ME-NOW
At Greenbird, we have a clear goal: to provide the cleaning industry with user-friendly tools and simple solutions to deliver their services digitally and efficiently.
Our mission is to simplify processes, optimize workflows, and make everyday work easier through smart technologies – so you can concentrate fully on your core business.
With Greenbird, we focus on innovation, efficiency, and sustainability. Our team develops digital solutions that are not only intuitive and flexible, but also meet the specific requirements of the cleaning industry.
Why Greenbird Digital Services?
User-friendliness
Digitalization
Increased efficiency
THE GOOD QUESTION: CMS FOR DIGITAL SIGNAGE
A content management system (CMS) for digital signage is software for centrally managing, controlling, and delivering content on digital displays. Companies and organizations use it to present advertisements, information, or interactive content on screens in real time or on a scheduled basis.
Modern digital signage CMSs enable easy management of text, images, videos, and live feeds via an intuitive user interface. Modern digital signage CMSs enable easy management of text, images, videos, and live feeds via an intuitive user interface. Content can be updated across locations, automated, and delivered to specific audiences. We also offer a wide range of systems with cloud connections, integrations with data sources, and remote maintenance functions.
TRENDS: SHOPPING CENTERS AND THEIR NEW SELF
The Designer Outlet Parndorf is increasingly focusing on digital innovations. After installing interactive digital signage pillars with touch displays in several centers last year, this offering is now being expanded to Parndorf as well.
The modern info points combine user-friendly content with targeted advertising, offering visitors real added value in their shopping experience. A spokesperson emphasized the importance of this project for digital customer communication in retail.
Collaboration with specialized partners creates customized solutions for shops and restaurants. Interest is high, especially in brand-name retailers, which place a strong emphasis on modern customer loyalty. To promote use, the region provides targeted consulting services and financial subsidies for content licensing.
The new digital solutions were presented during a presentation and received a consistently positive response from the participating businesses. Several stores at the Designer Outlet Parndorf have already successfully integrated the totems, and more will follow shortly. The systems provide up-to-date information on promotions, events, opening hours, and services. While customers conveniently access content, regional and internal information is automatically added.
These digital solutions provide the outlet with an innovative way to provide targeted information to guests and sustainably enhance the shopping experience – a step forward that significantly increases the attractiveness of the entire location.
PROJECTS: AIRPORTS
Airports are busy places with changing passenger flows. Demand-based cleaning ensures that high-traffic areas such as restrooms, waiting areas, and security checkpoints are cleaned specifically and in real time.
Modern sensor technology and data analysis precisely determine cleaning needs, ensuring efficient use of resources and reduced costs. At the same time, hygiene levels increase, travelers' well-being improves, and the overall impression of the airport is optimized.
A clean environment also increases safety and ensures compliance with strict health standards. Thanks to smart scheduling, cleaning staff can be deployed specifically to ensure the highest levels of cleanliness and comfort. This not only significantly increases operational efficiency but also the satisfaction of passengers and airport staff.
NEWS: ISE 2025
For those interested in display technology, the ISE will present new color e-ink displays called cPaper. These digital posters are almost indistinguishable from printed images. The image changes in ten seconds, and even partial changes are possible. The display requires no power except for the image change.
Other big hits at the trade fair: clever and sustainable solutions for space and resource management, as well as for signage in offices and public spaces. Water-resistant LCD touch displays, RFID, and NFC, which, in addition to workplace organization in keeping with the spirit of New Work, also quickly and easily handle legally compliant time recording.
DEVELOPMENTS: DIGITAL ADVERTISING SPACES
Digital advertising spaces are essential today because they enable flexible, targeted, and interactive advertising. Unlike static posters, content can be adapted in real time to reflect current offers, trends, or weather conditions.
Thanks to dynamic content, animations, and videos, digital displays generate more attention and increase advertising impact. In addition, advertising campaigns can be centrally controlled, automated, and delivered based on location, time of day, or target audience.
In an increasingly digitalized world, customers expect fast, relevant, and engaging content. Industries such as retail, hospitality, airports, and corporate clients benefit from the efficiency and sustainability of digital advertising, as printing costs are eliminated and content can be updated instantly.
EMPLOYEE: KATJA PETERKA
"As a social media manager, I'm responsible for posts and advertising media. What I enjoy most, however, is creating sophisticated, future-proof user concepts for CMS systems for our clients that do more than just manage content—they create experiences.
My focus is on designing intuitive, tactile interfaces specifically optimized for touch devices. I love combining technical understanding with user-centricity and translating complex requirements into clear structures and natural interactions."
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